While the UpTown Center located on 123rd Street has been in operation for the past year, they have officially claimed their territory in Ocean City with a ribbon cutting executed by the Ocean City Chamber of Commerce. Developed by Peck and Patti Miller, The UpTown Center is conveniently located right on Coastal Highway close to landmark hotels and Northside Park, famous for sporting events, family events and a summer concert series. So, what can you expect when you visit the UpTown Center? Let’s take a little walk through the wonderful options! Important to note: we will let you decide where to begin. The list below is simply a suggestion provided by the ShoreBread crew.

Quiet Storm

Probably one of their largest shopping locations to date, the Quiet Storm located in the UpTown Center has everything and we mean, absolutely everything that you need for the beach and beach sports. Upon first entering the store, you will be greeted with name brand sunglasses, shoes and men’s apparel. Wander further into the store and you will find an extensive ladies department complete with tops, dresses, shorts, flip flops and more. Take one step further into their new shop extension that houses all of the lacrosse gear you could possibly need. With customer service that is second to none, the team at Quiet Storm will be there to answer all of your questions and to help navigate you through their many offerings. We can assure you that Quiet Storm is truly a one-stop shop.


Parched Pelican

Continuing your tour of the UpTown Center courtesy of the boardwalk-style plated sidewalk, your next stop should be the Parched Pelican for crafted ales and delicious eats. Whether you are planning to visit during lunch or dinner hours, the Parched Pelican has you covered! Begin your meal with a first course like the Crab & Artichoke Flatbread or Kung Pao Duck Wings. Next, be sure to try the Pelican Dip made of jump lump crab, fresh corn salsa, jack cheese and served with crab bisque for dipping. Or maybe you’re in the mood for an entrée served from 5-10pm daily? They’ve thought of everything including the Bangkok Dragon Scallops topped with sesame ginger marinade, honey sriracha glaze and served over coconut basmati rice, fried plantains and finished with green curry sauce. Did we mention that the Parched Pelican also reserved a special space at their location for the kids? Yes, complete with outdoor seating so Mom and Dad can take a break, the beach area includes a playground set to ensure a good night’s sleep for everyone.


Justine’s Ice Cream Parlour

Now, open full time for the season, Justine’s Ice Cream Parlour will be the perfect finale to your visit. From sundaes, to sodas & floats, milkshakes and snow cones, Justine’s has it all. Serving ice cream that has been churned in Pennsylvania for over 90 years, Justine’s offers an amazing menu of premium ice cream flavors and sorbets to choose from like Caramel Caribou, Espresso Chips, and Red Velvet, just to name a few. Trying to save on calories while enjoying a night out with the family? Try something from Justine’s selection of premium frozen yogurts or the Moosetracks Ice Cream and Cherries Jubilee ice cream that are both made with no sugar added. Pair these together in a homemade waffle cone for a winning combination! Also offering 24+ different combinations for the ultimate milk shake, Justine’s truly does have ice cream lovers in mind when creating these delicious treats. Did we mention the Brown Cow Shake or Cinnamon Toast Shake? Yep, you’re welcome!