Flipboard has been named Apple’s iPad App of the year and one of TIME’s Top 50 Innovations. With so much hype surrounding this personalized app, that is supposed to make browsing the web much easier, is it possible that Flipboard is everything it’s really meant to be.

It seems the hype is true. Flipboard offers iPad, iPhone, and iPod Touch users a completely original alternative to browsing the web for news. Flipboard’s magazine-style layouts and beautiful in-your-face photos mixed with white space are exactly what constant web-junkies have been looking for.

The print-style, magazine-like layouts showcase content from major publishers. Flipboard’s strong social networking features connect to Facebook, Twitter, Instagram, Google Reader, LinkedIn, Tumblr, Flickr, 500px, Sina Weibo, and Renren.

The purpose of Flipboard is to collect and organize content from various social media networks, websites you frequently visit, and regularly visited blogs. Users can then ‘flip’ through their feeds. Flipboard puts your favorite web spots into one continent place – your board.

Flipboard is the one, single place where you can enjoy, browse, comment on, and share the news, photos, and updates that you care about. The goals of Flipboard include: keeping up on news and events, enhancing your social media experience, and un-cluttering your digital life.

Download Flipboard from the iTunes store (for FREE) or check out their website for more information. You’ve ‘gotta make Flipboard your most used app.

Written by Ami Reist.